What action must be taken when there is a deviation between the image during verification and the actual product?

When there is a deviation between the image during verification and the actual product, the pharmacist must review and dispense the order carefully. This action is crucial because the verification process is designed to ensure patient safety and accuracy in medication dispensing. A discrepancy can indicate that there may be a potential error in the medication being provided, which could have serious health implications for the patient if not addressed properly.

The pharmacist's review allows them to confirm the correct medication is being dispensed, check for any additional information about the product, and ensure that everything aligns with the intended prescription. This step is essential in preventing medication errors and maintaining trust in the pharmacy process.

Taking this careful approach also fulfills the pharmacist's legal and ethical responsibilities to provide safe and effective care. In situations where discrepancies occur, simply documenting the issue and doing nothing, proceeding with distribution, or notifying the patient without further action would not sufficiently address the risk of an incorrect medication being provided. Thus, thorough review and dispensing, as indicated, reinforces the standards of practice in pharmacy operations.